There is a little town in Northern California called Weed. In this little town there is a little brewery owned by an ex-cop named Dillman. Dillman the still-man capped his beer bottles with a little slogan. "Try Legal Weed."
This little slogan was a big deal according to the federal Alcohol and Tobacco Tax and Trade Bureau. According to the regulators, (and a little law federal law prohibiting drug references on alcoholic beverages,) Dillman was guilty of a thought crime.
The claim was retracted, "...the agency's assistant director conceded that the phrase refers to the brand name of the microbrew and said it does not mislead customers by alluding to a slang word for cannabis."
Come on! "Legal Weed?" I don't think the slogan is a problem but to ignore the obvious reference and pretend we all don't know what they mean implies ignorance. Rewrite the law, don't ignore it, this sets a very dangerous precedence.
According to the article in the L.A. Times, "(Weed, California)...has been marketing the double entendre of its name for years, with gas stations selling 'High on Weed' T-shirts and a sign at the town's exit reading 'Temporarily Out of Weed.'"
Last year, Dillman won first place at a Sacramento brew fest with his "Shastafarian Porter."
People create art or logos depicting the abuse of power by police officers in urban areas, or something as harmless as a T-Shirt, do they get the same preferential treatment?
Maybe if they looked like this?Full Story